Dennis Hollingsworth

Let's Make Awesome Stuff

(Via and source.)

And now for some background and content:

The title of this post came from the video at time=0:48.

Most interesting parts:

Time= 1:15 "The long and the short of it is that record sales is not the metric for success in the music industry. The question is what the new model is, right? There's plenty of metrics for success, you could use FaceBook friends or fans or YouTube views or any of a million online yardsticks and the question is whether those line up with people's pocketbooks. And I basically think they can."

(Don't read an ellipsis here, because it gets better. Even so, skipping along...)

Time= 2:00 "Once there is a set path, there's toll collectors and gate keepers all along that path, and you have to wind up playing by the rules of the path to stay in the path, and right now you can forge your own a lot more easily than you could 5-10 years ago."